Every dollar raised goes directly toward supporting children and families affected by vascular anomalies—a rare and often misunderstood condition. The Megan Shulman Memorial Foundation helps fund life-saving medical treatments, provides financial relief for families in crisis, and supports research initiatives that bring us closer to earlier diagnoses and better outcomes. This isn’t abstract giving—this is helping real kids get access to specialists, surgeries, and support they otherwise couldn’t afford. That’s the kind of impact you feel in the room.

Our goal wasn’t just to raise money—it was to raise meaningful momentum for the foundation. And we did it.

Through careful pacing, audience engagement, and a moment of sincere messaging that landed exactly when the room was most connected, we were able to drive giving that surpassed expectations. We kept the heart of the mission visible, without ever losing the rhythm of the night.

Here's how I did it, so you can do it too:

• Build emotional pacing — Know when to be fun, when to be serious, and how to move seamlessly between the two.

• Use entertainment with purpose — Magic and mentalism aren’t just for wow—they’re tools to build connection and prime generosity.

• Create “give moments” — Frame the ask around a powerful reveal, story, or shared experience so people feel the impact.

• Keep it human — Nobody gives because of guilt. They give because they care. Make sure the message feels authentic and real.