ACE AWWA Trade Show 2025 W/ Calgon Carbon
At the biggest water conference of the year, Calgon Carbon didn’t just show up — they stole the show.
While most exhibitors handed out pens and brochures, Calgon Carbon made a strategic bet: bring in a mentalist and behavioral engagement expert to turn foot traffic into conversations — and conversations into sales.
That’s where I came in.
Trade Show Traffic & Sales Strategies
Booth Attraction
ROI
The Challenge
The team at Calgon Carbon knew that passive booths don’t drive business. You can have the best filtration tech in the world, but if nobody stops to learn about it, it doesn’t matter.
They wanted their booth to do three things:
Stand out visually and psychologically
Create a buzz that spreads across the show floor
Generate real, qualified leads worth following up on
The Solution:
The Solution:
We didn’t just get attention — we made their sales team busy for the next 6 months.
We designed a booth experience
🧠 Capture attention
🗣 Spark emotion and curiosity
🤝 Directly connect attendees with the sales teamnce using psychology, body language, and live performance to do what no brochure can do:
The Result:
The Result:
A MASSIVE ROI FOR CALGON CARBON
✔️ 30+ HIGHLY interested leads — pre-qualified and engaged
✔️ 60+ additional contacts — warmed up and ready for follow-up
✔️ 100s of conversations started that mentioned Calgon Carbon days after the show
All in just two days.
That kind of return — for less than what some booths spend on a giveaway table — is what happens when you combine science, performance, and messaging.
The Moment They’ll Remember:
One standout routine involved a "prediction" — not of the future, but of regulation.
Attendees picked random numbers. I pulled out a lottery ticket with matching digits and said:
“This wasn’t luck. It was readiness.
Calgon Carbon helps clients prepare for what’s next — not just meet today’s EPA standards, but anticipate tomorrow’s.”
The crowd gasped. Phones came out. People circled back. That’s how brand messaging sticks.
Want to Make Your Booth Unforgettable?
If you're tired of spending thousands on booths that get forgotten, and you're ready to actually close business at your next trade show, let's talk.
This is more than magic. It’s engagement engineering — and it works.
01
What is the ROI on booking Chris Michael?
02
What makes Chris Michael different from other corporate speakers?
03
How does Chris integrate mentalism into his keynote presentations?
04
Can the presentation be customized for our industry or company message?
05
How long is a typical presentation?
06
What are the technical requirements for the show? (AV setup, stage, microphones, etc.)
07
Can Chris perform for both small teams and large conference audiences?
08
How much does it cost to book Chris Michael for an event?
01
What is the ROI on booking Chris Michael?
02
What makes Chris Michael different from other corporate speakers?
03
How does Chris integrate mentalism into his keynote presentations?
04
Can the presentation be customized for our industry or company message?
05
How long is a typical presentation?
06
What are the technical requirements for the show? (AV setup, stage, microphones, etc.)
07
Can Chris perform for both small teams and large conference audiences?
08
How much does it cost to book Chris Michael for an event?
ACE AWWA Trade Show 2025 W/ Calgon Carbon
At the biggest water conference of the year, Calgon Carbon didn’t just show up — they stole the show.
While most exhibitors handed out pens and brochures, Calgon Carbon made a strategic bet: bring in a mentalist and behavioral engagement expert to turn foot traffic into conversations — and conversations into sales.
That’s where I came in.
Trade Show Traffic & Sales Strategies
Booth Attraction
ROI
The Challenge
The team at Calgon Carbon knew that passive booths don’t drive business. You can have the best filtration tech in the world, but if nobody stops to learn about it, it doesn’t matter.
They wanted their booth to do three things:
Stand out visually and psychologically
Create a buzz that spreads across the show floor
Generate real, qualified leads worth following up on
The Solution:
We didn’t just get attention — we made their sales team busy for the next 6 months.
We designed a booth experience
🧠 Capture attention
🗣 Spark emotion and curiosity
🤝 Directly connect attendees with the sales teamnce using psychology, body language, and live performance to do what no brochure can do:
The Result:
A MASSIVE ROI FOR CALGON CARBON
✔️ 30+ HIGHLY interested leads — pre-qualified and engaged
✔️ 60+ additional contacts — warmed up and ready for follow-up
✔️ 100s of conversations started that mentioned Calgon Carbon days after the show
All in just two days.
That kind of return — for less than what some booths spend on a giveaway table — is what happens when you combine science, performance, and messaging.
The Moment They’ll Remember:
One standout routine involved a "prediction" — not of the future, but of regulation.
Attendees picked random numbers. I pulled out a lottery ticket with matching digits and said:
“This wasn’t luck. It was readiness.
Calgon Carbon helps clients prepare for what’s next — not just meet today’s EPA standards, but anticipate tomorrow’s.”
The crowd gasped. Phones came out. People circled back. That’s how brand messaging sticks.
Want to Make Your Booth Unforgettable?
If you're tired of spending thousands on booths that get forgotten, and you're ready to actually close business at your next trade show, let's talk.
This is more than magic. It’s engagement engineering — and it works.
01
What is the ROI on booking Chris Michael?
02
What makes Chris Michael different from other corporate speakers?
03
How does Chris integrate mentalism into his keynote presentations?
04
Can the presentation be customized for our industry or company message?
05
How long is a typical presentation?
06
What are the technical requirements for the show? (AV setup, stage, microphones, etc.)
07
Can Chris perform for both small teams and large conference audiences?
08
How much does it cost to book Chris Michael for an event?
ACE AWWA Trade Show 2025 W/ Calgon Carbon
At the biggest water conference of the year, Calgon Carbon didn’t just show up — they stole the show.
While most exhibitors handed out pens and brochures, Calgon Carbon made a strategic bet: bring in a mentalist and behavioral engagement expert to turn foot traffic into conversations — and conversations into sales.
That’s where I came in.
Trade Show Traffic & Sales Strategies
Booth Attraction
ROI
The Challenge
The team at Calgon Carbon knew that passive booths don’t drive business. You can have the best filtration tech in the world, but if nobody stops to learn about it, it doesn’t matter.
They wanted their booth to do three things:
Stand out visually and psychologically
Create a buzz that spreads across the show floor
Generate real, qualified leads worth following up on
The Solution:
We didn’t just get attention — we made their sales team busy for the next 6 months.
We designed a booth experience
🧠 Capture attention
🗣 Spark emotion and curiosity
🤝 Directly connect attendees with the sales teamnce using psychology, body language, and live performance to do what no brochure can do:
The Result:
A MASSIVE ROI FOR CALGON CARBON
✔️ 30+ HIGHLY interested leads — pre-qualified and engaged
✔️ 60+ additional contacts — warmed up and ready for follow-up
✔️ 100s of conversations started that mentioned Calgon Carbon days after the show
All in just two days.
That kind of return — for less than what some booths spend on a giveaway table — is what happens when you combine science, performance, and messaging.
The Moment They’ll Remember:
One standout routine involved a "prediction" — not of the future, but of regulation.
Attendees picked random numbers. I pulled out a lottery ticket with matching digits and said:
“This wasn’t luck. It was readiness.
Calgon Carbon helps clients prepare for what’s next — not just meet today’s EPA standards, but anticipate tomorrow’s.”
The crowd gasped. Phones came out. People circled back. That’s how brand messaging sticks.
Want to Make Your Booth Unforgettable?
If you're tired of spending thousands on booths that get forgotten, and you're ready to actually close business at your next trade show, let's talk.
This is more than magic. It’s engagement engineering — and it works.
What is the ROI on booking Chris Michael?
What makes Chris Michael different from other corporate speakers?
How does Chris integrate mentalism into his keynote presentations?
Can the presentation be customized for our industry or company message?
How long is a typical presentation?
What are the technical requirements for the show? (AV setup, stage, microphones, etc.)
Can Chris perform for both small teams and large conference audiences?
How much does it cost to book Chris Michael for an event?